It's made by the malt-o-meal people. We don't have malt-o-meal down here, I'm not sure why. I grew up on that stuff, though, I'll have to pick up a box next time I visit my parents.
Does it taste like a blueberry muffin?...well, at least as much as dry cereal can? ;) I love blueberry muffins, though I haven't seen this in any of our stores, so not sure I can get it.
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God Bless America.